This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
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I have two kids under the age of four, both of whom are now talking. I tell you this because lately my house has been awash with the word “why.” At first it started with just my oldest answering any...
To blog or not to blog? It’s a valid question. eMarketer reports blogging is gaining popularity with companies, but fewer than half will be blogging by 2012. According to Parker Trewin at...
I’ve gotten out of the blogging habit for a few months now. It started out innocently enough. I went on vacation for a couple of weeks. Then when I got back, guess what? I was swamped with client...
Yes, I know B2B buyers are savvy. I know most of them use computers and the Internet in their jobs each and every day. And I’m sorry to tell you, they really do think your website is hard to use....
For most B2B marketers, the corporate website is the cornerstone of their marketing program. Search engines crawl it and display the contents. Emails and PPC campaigns drive traffic to it. Social...