I have two kids under the age of four, both of whom are now talking. I tell you this because lately my house has been awash with the word “why.” At first it started with just my oldest answering any...
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There have been cries about the death of the B2B brochure for a while now. I don’t know about you, but I still see B2B brochures. A lot of them. Turns out the web hasn’t killed brochures. It’s given...
The rise of social media has some folks predicting the death of email. Not so fast! According to Forrester Research, email marketing is alive and well. Forrester predicts that by 2014 marketers will...
I can hear the excitement now. There’s a way to train prospects? Eager B2B marketers have but one question — can we train them to buy my product? All the time? Now before you go off with...
The spiking demand for well-crafted content means many companies will end up working with a freelancer at some point. If you are the lucky soul in charge of choosing, you have a big task ahead of...
For most B2B marketers, the corporate website is the cornerstone of their marketing program. Search engines crawl it and display the contents. Emails and PPC campaigns drive traffic to it. Social...