Latest News - B2B Marketing

Do You Prepare Customers to Buy?

I received an envelope from my alma mater the other day. Unlike most correspondence I receive from them, this one actually got my attention.  This envelope was plain and small. It looked like a...

Are You Feeding the Cell Phone Habit?

It seems everyone has a cell phone these days. And some of us are more attached than others. When I think of cell phones I often picture my two teenage nieces texting non-stop at family functions,...