The rise of social media has some folks predicting the death of email. Not so fast! According to Forrester Research, email marketing is alive and well. Forrester predicts that by 2014 marketers will...
Latest News - B2B Marketing
Yes, I know B2B buyers are savvy. I know most of them use computers and the Internet in their jobs each and every day. And I’m sorry to tell you, they really do think your website is hard to use....
I can hear the excitement now. There’s a way to train prospects? Eager B2B marketers have but one question — can we train them to buy my product? All the time? Now before you go off with...
The spiking demand for well-crafted content means many companies will end up working with a freelancer at some point. If you are the lucky soul in charge of choosing, you have a big task ahead of...
Let’s face it. Content is expensive. It takes time to create and you want any content you create to build as much benefit for your marketing program as possible. Do you understand which...
It’s a problem most marketers struggle with at one point or another. Just how can you make your company stand out? Especially if the field is crowded, or if you are the little guy going up...