This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
Latest News - B2B Marketing
A couple of weeks ago MarketingSherpa released the chart below. It shows the processes B2B marketers use (or in many cases don’t use) to manage prospects through the buying cycle. And there’s some...
Ok. I’ll admit I’m a day late. Hopefully I’m not also a dollar short. Can’t believe how quickly this week flew by…maybe because Monday was a holiday. That sure didn’t stop this...
It’s been a busy week! Before I head out for a restful holiday weekend, I wanted to share a few posts that stood out for me this week. From email subject lines to personas to figuring out which page...
Hard to believe another week has flown by! Here in Ohio it has been sunny and cool, reminding me of school days. And I’ve had lots of opportunities to learn this week. In fact, I found so many great...
To blog or not to blog? It’s a valid question. eMarketer reports blogging is gaining popularity with companies, but fewer than half will be blogging by 2012. According to Parker Trewin at...