What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing...
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To blog or not to blog? It’s a valid question. eMarketer reports blogging is gaining popularity with companies, but fewer than half will be blogging by 2012. According to Parker Trewin at...
I’ve gotten out of the blogging habit for a few months now. It started out innocently enough. I went on vacation for a couple of weeks. Then when I got back, guess what? I was swamped with client...