When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project...
Articles Posted by Kristina Stiffler
This week’s roundup focuses on content and the way it impacts our businesses and marketing programs. We start off with a little research and research analysis followed by tips to improve your...
A couple of weeks ago MarketingSherpa released the chart below. It shows the processes B2B marketers use (or in many cases don’t use) to manage prospects through the buying cycle. And there’s some...
Ok. I’ll admit I’m a day late. Hopefully I’m not also a dollar short. Can’t believe how quickly this week flew by…maybe because Monday was a holiday. That sure didn’t stop this...
It’s been a busy week! Before I head out for a restful holiday weekend, I wanted to share a few posts that stood out for me this week. From email subject lines to personas to figuring out which page...
I have two kids under the age of four, both of whom are now talking. I tell you this because lately my house has been awash with the word “why.” At first it started with just my oldest answering any...